Events & Resources
Events
Register for an upcoming webinar and track which industry events our analysts attend.
Learn More →Topics
See All Topics →Latest Articles
Explore our Research →Shoppers hate paying for return shipping more than any other part of the process
Article |
Mar 6, 2026
Doctors expect longer visits as parents seek clarity about pediatric vaccine guidelines
Article |
Mar 6, 2026
Lowe’s reaches out to Gen Alpha with new rewards program for kids
Article |
Mar 6, 2026
Meta faces critical questions as AI spending and regulatory scrutiny intensify
Article |
Mar 6, 2026
J&J launches direct-to-consumer prescription drug site with lower cash prices
Article |
Mar 6, 2026
The health and fitness industry’s future is subscription-first, not hardware-led
Article |
Mar 6, 2026
Scam exposure on social platforms threatens brands
Article |
Mar 6, 2026
Email is consumers’ top marketing channel, but inbox fatigue threatens ROI
Article |
Mar 6, 2026
How payment providers should react to OpenAI’s Instant Checkout walkback
Article |
Mar 6, 2026
Capital One joins finance industry layoff trend, sheds 1,100 Discover workers
Article |
Mar 6, 2026
About
Our Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More →Canada Ad Spending Benchmarks: 2025
Forecasts and Insights for Total Media, Digital, Search, Display, Retail Media, CTV, and Industry Ad Spending
Canada Ad Spending Benchmarks: 2025
Forecasts and Insights for Total Media, Digital, Search, Display, Retail Media, CTV, and Industry Ad Spending
more
Download
Table of Contents
Key Developments in Canada Ad Spending
Index of Benchmarks
Media Gallery
About This Report
This is the first installment of our annual “Canada Ad Spending Benchmarks” series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.
Table of Contents
Key Developments in Canada Ad Spending
Index of Benchmarks
Media Gallery
This is EMARKETER’s inaugural 2025 “Canada Ad Spending Benchmarks.” In each edition of this series, we look at the latest forecasts for total media ad spending and digital ad spending by format, device, and industry. Each deck in this series gives marketers the data they need to benchmark their own spending.
%20scale(0.100000,-0.100000)%22%0A%20%20fill=%22%23000000%22%20stroke=%22none%22%3E%0A%20%20%3C/g%3E%0A%3C/svg%3E%0A)
Click here to view our full forecast for total ad spending in Canada.
authors
Paul Briggs
Contributors
- Bill Fisher
- Donte Gibson
- Senior Charts Editor
- Emma Noyes
- Graphic Designer, Data Visualization
- Oscar Orozco
- Senior Director, Forecasting
- Heather Sprung
- Senior Editor
- Sakina Thanawala
- Copy Editor
- Matt Torpey
- Senior Chart Editor
- Paul Verna
- VP, Content
Already have a subscription?Sign In
Access All Charts and Data
Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry
Unlock Unlimited Insights with PRO+
Contact Us →
Worldwide HQ
One Liberty Plaza9th FloorNew York, NY 100061-800-405-0844
Sales Inquiries
1-800-405-0844sales@emarketer.com
* Copyright © 2026
EMARKETER Inc. All Rights Reserved.