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Explore our Research →Shoppers hate paying for return shipping more than any other part of the process
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Doctors expect longer visits as parents seek clarity about pediatric vaccine guidelines
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Meta faces critical questions as AI spending and regulatory scrutiny intensify
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J&J launches direct-to-consumer prescription drug site with lower cash prices
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The health and fitness industry’s future is subscription-first, not hardware-led
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Scam exposure on social platforms threatens brands
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Email is consumers’ top marketing channel, but inbox fatigue threatens ROI
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How payment providers should react to OpenAI’s Instant Checkout walkback
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Capital One joins finance industry layoff trend, sheds 1,100 Discover workers
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Our Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More →Canada Ecommerce Forecast 2024
Ecommerce Sales Penetration Reaches a Ceiling
Ecommerce Forecasts 2024
Our latest data, insights, and implications for 7 markets: US, Canada, Asia-Pacific, Western Europe, UK, Latin America, and Worldwide
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Table of Contents
Executive Summary
Ecommerce sales penetration is plateauing in Canada
Media Gallery
About This Report
Our annual report on ecommerce in Canada highlights our most recent forecasts for all flavors of retail, including brick-and-mortar, digital buying, and mobile commerce.
Table of Contents
Executive Summary
Ecommerce sales penetration is plateauing in Canada
Media Gallery
Our annual report on ecommerce in Canada highlights our most recent forecasts for total retail, ecommerce, and mcommerce sales. We also detail the number of digital buyers in the country by age and provide sales estimates for the dominant Amazon.
Key Question: What percentage of Canada’s retail sales is transacted online?
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Key Stat: In 2024, 11.9% of Canada’s retail sales are ecommerce, a share level that is nearing a ceiling.
authors
Paul Briggs
Contributors
- Sky Canaves
- Principal Analyst
- Matteo Ceurvels
- Nikolai Dineros
- Andrew Spink
- Forecasting Analyst
- Heather Sprung
- Senior Editor
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