Key stat: 81% of Gen Z adults and 78% of millennial adults often wish they could disconnect from digital devices more easily, according to a February 2025 survey from Quad conducted by The Harris Poll.

Beyond the chart:

• Searches for “digital detox ideas” and “digital detox vision boards” are up by 72% and 273% respectively, according to the 2025 Pinterest Summer Trend Report.
• Nearly half (46%) of worldwide Gen Zers limit their screen time in some way, with 17% saying they limit their screen time all or most days, according to data from ExpressVPN.

Use this chart: Marketers should rethink “always-on” strategies, and consider building in opt-out or quiet mode features, testing campaigns with tactile or offline components, and prioritizing quality over quantity in digital engagement to avoid burnout.

Related EMARKETER reports:

• Gen Z Technology and Media Preferences 2025 (EMARKETER subscription required)
• US Teen Digital Habits 2025(EMARKETER subscription required)

Note: Data was provided to EMARKETER by Quad.

Methodology: Data is from the May 2025 Quad report titled "The Return of Touch" conducted by The Harris Poll. 2,068 US adults ages 18+ were surveyed during January 16-February 5, 2025. The nationally representative sample included 125 Gen Z (ages 18–28), 492 millennial (ages 29–44), 571 Gen X (ages 45–60), 806 baby boomer (ages 61–79), and 74 Silent/Greatest generation respondents (ages 80+). Survey responses were weighted and analyzed to ensure demographic representation.