Key stat: US LGBTQ+ viewers are more likely than the general connected TV (CTV) audience to cite exclusive content, ad-free content, and easier content discovery as reasons they prefer streaming, according to June 2025 data from LG Ad Solutions.

Beyond the chart:

• Nearly a quarter (23.1%) of US Gen Z adults identify as LGBTQ+, the highest rate across generations, according to data from Gallup.
• US LGBTQ+ shoppers are more likely (13.1%) to say they first saw/heard about a new product on a streaming service ad than the total shopper population (10.1%), according to a June 2024 EMARKETER survey.

Use this chart: Marketers, content creators, and streaming platforms should prioritize exclusive, ad-free, and easily discoverable content when targeting LGBTQ+ audiences. Highlighting inclusive stories and giving viewers more control over how and when they watch can help deepen engagement and brand loyalty.

Related EMARKETER reports:

• Data Drop: 5 Charts on LGBTQ+ Consumers in 2025 (EMARKETER subscription required)
• US Time Spent With Media 2025 Midyear Edition (EMARKETER subscription required)

Methodology: Data is from the September 2025 LG Ad Solutions report titled "The Inclusive Screen 2025: LGBTQ+ Americans." 300 US adults who identify as lesbian, gay, bisexual, transgender, or queer, with an internet-connected TV were surveyed during June 2025. The survey was conducted via online panel and was representative of US census by age.