Chile has the fourth-fastest-growing digital economy among the 16 local markets we forecast in the region, growing by 8.6% after two consecutive years of double-digit declines. Brands and retailers that understand the nuances of how and where Chile’s 11.0 million digital buyers spend online—across socioeconomic and generational lines—will be best positioned to capitalize on this resurging ecommerce market.​​

This deck will:​

• Unpack our latest forecasts for retail ecommerce sales and digital buyers in Chile.​
• Explore the current state of the Chilean economy and consumer sentiment.​
• Reveal the purchasing behaviors of Chile’s 11.0 million digital buyers.​
• Help brands and retailers capitalize on key opportunities as ecommerce sales return to growth.​