Key stat: 55% of US enterprise ecommerce decision-makers measure agentic commerce success by revenue growth, the top KPI in Logicbroker's December 2025 study and the only metric cited by a majority.

Beyond the chart:

• There's a measurement gap looming behind these KPIs. Nearly three-quarters of companies have yet to generate meaningful value from AI, with many stuck in pilot phases despite growing investment, according to the World Economic Forum.
• Meanwhile, the revenue upside being measured is significant. Agentic shopping could account for more than a quarter of ecommerce spending within the next few years, per a Boston Consulting Group report.

Use this chart: Drop this in your agentic commerce business case to show which KPIs executives will actually expect. Use it to align measurement frameworks with industry consensus when scoping AI agent pilots, or show this to finance teams debating whether agentic projects belong in revenue or operational efficiency buckets.

Related EMARKETER reports:

• How End-to-End Agentic Commerce Could Affect Ecommerce Sales (EMARKETER subscription required)
• Agentic Commerce and Payments 2026 (EMARKETER subscription required)

Methodology: Data is from the March 2026 Logicbroker report titled "The State of Agentic Commerce Adoption" conducted by Midsail Research. 600+ US enterprise ecommerce leaders at organizations with $11m-$1b+ in annual ecommerce revenue were surveyed during November-December 2025.

We prepared this article with the assistance of generative AI tools and stand behind its accuracy, quality, and originality.