Merchants must adapt to shifts in growth across retail sales channels. Payment providers can help by optimizing payment methods, boosting conversion, and integrating mobile payments. They can also help social media platforms become commerce players.

Key Question: What do in-store, online, and social commerce retail sales growth trends mean for payment providers?

Key Stat: When purchasing items they discovered on social media, users are more likely to go outside of the platform than to complete the transaction within it, per our March 2024 survey. That could change as social media players look to develop in-house commerce platforms—opening a new opportunity for payment providers.