Welcome to our second edition of “UK Ad Spending Benchmarks.” This series provides marketers with critical data to help them benchmark their budget allocations against the market. In this deck—one of four in the series—we cover our latest forecasts for digital ad spending.

This deck will:

• Provide an overview of our digital ad spending and revenue forecasts as of H2 2025, including breakdowns by channel, format, device, industry, and company
• Help ad buyers benchmark their digital ad spending and budget allocations against the market
• Help publishers and solution providers assess whether their digital ad revenue mix is in line with industry trends