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EMARKETER
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Time Spent with Mobile Devices
Overall
Time Spent with Media
Growth in Time Spent with Media
Share of Time Spent with Media
by Device
Digital
Time Spent with Connected TV
Time Spent with Desktop/Laptop
Mobile
Time Spent with Mobile Devices
Time Spent with Smartphones
Time Spent with Tablets
Time Spent with Feature Phones
by Traditional Media
Time Spent with Traditional Media
TV
Magazines
Newspapers
Print
Radio
Among Users of Each Medium
TV by Viewers
Magazines by Readers
Newspapers by Readers
Print by Readers
Radio by Listeners
Digital by Internet Users
Time Spent with Connected TV by Users
Desktop/Laptop Internet by Users
Mobile by Users
Smartphones by Users
Tablets by Users
Feature Phones by Users
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Source & Notes
Data Table
Source: EMARKETER Forecast- February 2026 
Note: ages 18+; includes all time spent with internet activities on mobile phones (smartphones and feature phones)
Additional Note: Time spent with each medium includes multitasking; for example, 1 hour of multitasking on a smartphone while watching TV is counted as 1 hour for smartphone and 1 hour for TV. Figures are rounded to the nearest minute. Estimates of average time spent with media are based on the total adult population in Canada according to the Statistics Canada 2024 release, not the number of users of each medium.
Methodology: Estimates are based on the analysis of estimates from other research firms, consumer media consumption trends, device adoption trends, company reports, primary research, and interviews.
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