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EMARKETER
This page is not optimized for mobile viewing.For the best experience, please log in on desktop and navigate to Forecasts.
Magazine Readers
by Media
Digital Video Viewers
Internet Users
Magazine Readers
Newspaper Readers
Print Readers
Radio Listeners
Social Network Users
TV Viewers
by Social Network
Facebook Users
Instagram Users
X (formerly Twitter) Users
Mobile
Mobile Facebook Users
Mobile Phone Internet Users
Mobile Phone Social Network Users
Mobile Phone Users
Mobile Phone Video Viewers
Smartphone Users
Smartphone Video Viewers
Tablet Users
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Source & Notes
Data Table
Source: EMARKETER Forecast- February 2026 
Note: ages 18+
Additional Note: Adult magazine readers are individuals who read magazines at least once per month. Excludes Digital
Methodology: Estimates are based on the analysis of estimates from other research firms, consumer media consumption trends, device adoption trends, company reports, primary research, and interviews.
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