ArticlesPricing

Products

See All Solutions →
By ProductEMARKETER PRO+Analyst Access Program
By Use CaseDetermine Market SizingDevelop StrategiesAllocate BudgetBenchmark PerformanceWin New BusinessDevelop Go-to-Market StrategyStay InformedThought LeadershipSee All Use Cases →
Advertising & Sponsorship
Boost your brand and generate demand with media programs.
Learn More →

Events & Resources

Learning Center
Read through guides, explore resource hubs, and sample our coverage.
Learn More →
Events
Register for an upcoming webinar and track which industry events our analysts attend.
Learn More →
Podcasts
Listen to our podcast, Behind the Numbers for the latest news and insights.
Learn More →

Topics

See All Topics →
Advertising & MarketingSocial MediaContent MarketingEmail MarketingVideoBrowse All →
Ecommerce & RetailEcommerce SalesMcommerceRetail SalesSocial CommerceBrowse All →
Financial ServicesBankingPaymentsFintechWealth ManagementBrowse All →
GeographiesAsia-PacificCentral & Eastern EuropeLatin AmericaMiddle East & AfricaNorth AmericaWestern Europe
HealthValue-Based CareDigital TherapeuticsTelehealthOnline PharmacyBrowse All →
TechnologyConnected Devices5GArtificial Intelligence (AI)Browse All →
More IndustriesReal EstateCustomer ExperienceB2BTravelSmall Business (SMB)Browse All →

Latest Articles

Explore our Research →

Shoppers hate paying for return shipping more than any other part of the process

Article |
 Mar 6, 2026

Doctors expect longer visits as parents seek clarity about pediatric vaccine guidelines

Article |
 Mar 6, 2026

Lowe’s reaches out to Gen Alpha with new rewards program for kids

Article |
 Mar 6, 2026

Meta faces critical questions as AI spending and regulatory scrutiny intensify

Article |
 Mar 6, 2026

J&J launches direct-to-consumer prescription drug site with lower cash prices

Article |
 Mar 6, 2026

The health and fitness industry’s future is subscription-first, not hardware-led

Article |
 Mar 6, 2026

Scam exposure on social platforms threatens brands

Article |
 Mar 6, 2026

Email is consumers’ top marketing channel, but inbox fatigue threatens ROI

Article |
 Mar 6, 2026

How payment providers should react to OpenAI’s Instant Checkout walkback

Article |
 Mar 6, 2026

Capital One joins finance industry layoff trend, sheds 1,100 Discover workers

Article |
 Mar 6, 2026
Browse All →

About

Our Story
Learn more about our mission and how EMARKETER came to be.
Learn More →
Our Clients
Key decision-makers share why they find EMARKETER so critical.
Learn More →
Our People
Take a look into our corporate culture and view our open roles.
Join the Team →
Our Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More →
Newsroom
See our latest press releases, news articles or download our press kit.
Learn More →
Contact Us
Speak to a member of our team to learn more about EMARKETER.
Contact Us →
EMARKETER
This page is not optimized for mobile viewing.For the best experience, please log in on desktop and navigate to Forecasts.
Radio Listeners
by Media
Digital Video Viewers
Internet Users
Magazine Readers
Newspaper Readers
Print Readers
Radio Listeners
Social Network Users
TV Viewers
Mobile
Mobile Phone Social Network Users
Mobile Phone Users
Smartphone Users
Tablet Users
by Age
Internet Users, by Age
Mobile Phone Users, by Age
Smartphone Users, by Age
Smartphone User Penetration, by Age
Social Network Users, by Age
Social Network User Penetration, by Age
by Gender
Internet Users, by Sex
Mobile Phone Users, by Sex
Smartphone Users, by Sex
Social Network Users, by Sex
Become a Client
Does your company already subscribe?

Find out if your company offers access to EMARKETER.

Get access
Source & Notes
Data Table
Source: EMARKETER Forecast- February 2026 
Note: ages 18+
Additional Note: Adult radio listeners are individuals who listen to radio at least once per month; includes terrestrial AM/FM radio and satellite radio; excludes digital radio.
Methodology: Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies, historical trends and demographic adoption trends.
Become a Client
Powerful data and analysis on nearly every digital topic.
Become a Client