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Source: EMARKETER Forecast, March 2026 - April 2026
Note: includes advertising that appears on desktop and laptop computers as well as mobile phones, tablets and other internet-connected devices on all formats mentioned; includes classifieds, display (banners/static display, rich media, sponsorships and video, including advertising that appears before, during or after digital video content in a video player) and search (paid listings, contextual text links and paid inclusion)
Additional Note: Ad spend figures for Turkey are converted using the following average exchange rates due to the weakening of the Turkish lira against the US dollar: 2022, US$1=TRY 16.575412; 2023, US$1=TRY 23.813608; 2024, US$1=TRY 32.887838; 2025, US$1=TRY 39.566078; 2026, US$1=TRY 50.709046; 2027, US$1=TRY 59.849302; 2028, US$1=TRY 68.171003; 2029, US$1=TRY 76.798238; 2030, US$1=TRY 86.505411. All years prior to 2022 are converted using US$1=TRY 8.884188.
Methodology: Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions; historical trends of the advertising market; estimates from other research firms; and consumer media consumption trends.