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Digital Ad Spending, by Format
Source: EMARKETER Forecast, March 2026 - April 2026
Note: includes advertising that appears on desktop and laptop computers as well as mobile phones, tablets, and other internet-connected devices, and includes all the various formats of advertising on those platforms; excludes SMS, MMS and P2P messaging-based advertising; *banners (static display), rich media, sponsorships, video (including advertising that appears before, during or after digital video content in a video player); **includes paid listings, contextual text links, paid inclusion and sponsored links in Google AdWords and Yahoo/Bing
Additional Note: Ad spend figures for Argentina are converted using the average exchange rate of each year due to the devaluation of the Argentine peso against the US dollar: 2016, US$1=ARS 14.759587; 2017, US$1=ARS 16.548802; 2018, US$1=ARS 34.504754; 2019, US$1=ARS 54.801574; 2020, US$1=ARS 76.599377; 2021, US$1=ARS 98.810661; 2022, US$1=ARS 148.801624; 2023, US$1=ARS 401.879530; 2024, US$1=ARS 979.815279; 2025, US$1=ARS 1,243.368705; 2026, US$1=ARS 1,441.831261; 2027, US$1=ARS 1,625.643842; 2028, US$1=ARS 1,822.336628; 2029, US$1=ARS 1,959.050400; 2030, US$1=ARS 2,065.961535.
Methodology: Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions, historical trends of the advertising market, estimates from other research firms, and consumer media consumption trends.