Newsletter sign-up
Contact Sales:1-800-405-0844
Meta Social Network Ad Revenues
Source: EMARKETER Forecast, March 2026 - April 2026
Note: All years converted to US dollars using average 2025 exchange rates; includes Facebook, Instagram, and Threads; excludes WhatsApp; paid advertising only; includes advertising that appears on desktop and laptop computers as well as mobile phones, tablets, and other internet-connected devices; net ad revenues after companies pay traffic acquisition costs (TAC) to partner sites; excludes payments to influencers or other creators to produce sponsored content; includes creator content amplified as paid media
Methodology: All numbers are EMARKETER estimates. Revenues reported under Meta�s Reality Labs segment are excluded. Digital ad revenues include banner ads and other (static display ads such as Facebook's Feed Ads and X's Promoted Posts), classified ads, email (embedded ads only), rich media (including in-stream and outstream video ads), search ads (including contextual text links, paid inclusion, and paid listings, and excluding display-oriented formats on social networks, even if triggered by search queries), sponsorships, and lead generation (referrals). Rich media data for 2017-2022 includes in-stream and outstream video ads; data prior to 2017 includes only outstream video ads. Mobile messaging (SMS, MMS, and P2P messaging) is excluded.