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Digital Ad Spending, by Format
Source: EMARKETER Forecast, March 2026 - April 2026
Note: includes advertising that appears on desktop and laptop computers as well as mobile phones, tablets and other internet-connected devices, and includes all the various formats of advertising on those platforms; excludes SMS, MMS and P2P messaging-based advertising; *banners (static display), rich media, sponsorships, video (including advertising that appears before, during or after digital video content in a video player); **paid listings, contextual text links and paid inclusion
Additional Note: Ad spend figures for Turkey are converted using the following average exchange rates due to the weakening of the Turkish lira against the US dollar: 2022, US$1=TRY 16.575412; 2023, US$1=TRY 23.813608; 2024, US$1=TRY 32.887838; 2025, US$1=TRY 39.566078; 2026, US$1=TRY 50.709046; 2027, US$1=TRY 59.849302; 2028, US$1=TRY 68.171003; 2029, US$1=TRY 76.798238; 2030, US$1=TRY 86.505411. All years prior to 2022 are converted using US$1=TRY 8.884188.
Methodology: Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions, historical trends of the advertising market, estimates from other research firms, and consumer media consumption trends.