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Print Ad Spending
Overall
Source: EMARKETER Forecast, March 2026 - April 2026
Note: includes magazines and newspapers; excludes digital; magazine ad spending includes B2B, consumer, local and Sunday; newspaper ad spending includes classified, local, national and retail
Additional Note: Ad spend figures for Argentina are converted using the average exchange rate of each year due to the devaluation of the Argentine peso against the US dollar: 2016, US$1=ARS 14.759587; 2017, US$1=ARS 16.548802; 2018, US$1=ARS 34.504754; 2019, US$1=ARS 54.801574; 2020, US$1=ARS 76.599377; 2021, US$1=ARS 98.810661; 2022, US$1=ARS 148.801624; 2023, US$1=ARS 401.879530; 2024, US$1=ARS 979.815279; 2025, US$1=ARS 1,243.368705; 2026, US$1=ARS 1,441.831261; 2027, US$1=ARS 1,625.643842; 2028, US$1=ARS 1,822.336628; 2029, US$1=ARS 1,959.050400; 2030, US$1=ARS 2,065.961535.
Methodology: Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions; historical trends of the advertising market; historical trends of each medium in relation to other media; reported revenues from major ad publishers; estimates from other research firms; data from benchmark sources; consumer media consumption trends; consumer device usage trends; and EMARKETER interviews with executives at ad agencies, brands, media publishers and other industry leaders.