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EMARKETER
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Retail Sales - EU & Mercosur Trade Deal Delay
Total Retail
Total Retail Sales
Ecommerce
Retail Ecommerce Sales
Mcommerce
Retail Mcommerce Sales
Physical Retail
Physical Retail Sales
by Product Category
Retail Ecommerce Sales, by Product Category
Retail Ecommerce Sales Growth, by Product Category
Retail Ecommerce Sales Share, by Product Category: % of Total Retail Ecommerce Sales
by Company
Cencosud Retail Ecommerce Sales
Magazine Luiza Retail Ecommerce Sales
Mercado Libre Retail Ecommerce Sales
Scenario: EU & Mercosur Trade Deal Delay
Retail Sales - EU & Mercosur Trade Deal Delay
Retail Ecommerce Sales - EU & Mercosur Trade Deal Delay
Scenario: End-to-End Agentic Commerce
Retail Ecommerce Sales - End-to-End Agentic Commerce
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Source & Notes
Data Table
Source: EMARKETER Forecast- February 2026 
Note: excludes travel and event tickets, payments such as bill pay, taxes, or money transfers, restaurant sales, food services and drinking place sales, gambling and other vice goods sales
Additional Note: In an "EU & Mercosur Trade Deal Delay" scenario, the EU-Mercosur deal gets delayed due to reviews, leading to investment pauses, cross-border trade remaining niche, and consumers seeing mixed signals.
Methodology: Estimates are based on the analysis of data from other research firms and government agencies, historical trends, reported and estimated revenues from major online retailers, consumer online buying trends, and macro-level economic conditions.
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