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Note: includes national primetime linear TV ad spending committed in advance per broadcast year, including spending from the TV upfronts; includes broadcast networks and cable channels; includes digital; excludes spending on other dayparts

Additional Note: The broadcast year starts in September of the indicated year and ends August of the following year.

Methodology: Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions; historical trends of the advertising market; historical trends of each medium in relation to other media; reported revenues from major ad publishers; estimates from other research firms; data from benchmark sources; consumer media consumption trends; consumer device usage trends; and EMARKETER interviews with executives at ad agencies, brands, media publishers and other industry leaders.

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