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Note: includes national primetime linear TV and digital video ad spending committed in advance per calendar year, including spending from the TV upfronts, the IAB NewFronts, and other events/meetings throughout the year; excludes linear TV ad spending on other dayparts

Methodology: Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions, historical trends of the advertising market, historical trends of each medium in relation to other media, reported revenues of major ad publishers, estimates from other research firms, data from benchmark sources, consumer media consumption trends, consumer device usage trends, and eMarketer interviews with executives at ad agencies, brands, media publishers, and other industry leaders.

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