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Note: individuals of any age who watch live sports content at least once per month over the course of the season of at least one sport on tradicional pay TV or over-the air (OTA); excludes highlight viewing and viewing of nonlive content; excludes esports; excludes Olympics content.

Additional Note: Traditional pay TV services include cable, satellite, telecom and fiber operators, multiple system operators (MSOs) and major TV broadcast and cable networks. Over-the-air TV includes free broadcast television via antenna.

Methodology: Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies, sales projections, historical trends, company-specific data, and demographic and socioeconomic factors.

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