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Events
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Learn More →Topics
See All Topics →Latest Articles
Explore our Research →Shoppers hate paying for return shipping more than any other part of the process
Article |
Mar 6, 2026
Doctors expect longer visits as parents seek clarity about pediatric vaccine guidelines
Article |
Mar 6, 2026
Lowe’s reaches out to Gen Alpha with new rewards program for kids
Article |
Mar 6, 2026
Meta faces critical questions as AI spending and regulatory scrutiny intensify
Article |
Mar 6, 2026
J&J launches direct-to-consumer prescription drug site with lower cash prices
Article |
Mar 6, 2026
The health and fitness industry’s future is subscription-first, not hardware-led
Article |
Mar 6, 2026
Scam exposure on social platforms threatens brands
Article |
Mar 6, 2026
Email is consumers’ top marketing channel, but inbox fatigue threatens ROI
Article |
Mar 6, 2026
How payment providers should react to OpenAI’s Instant Checkout walkback
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Mar 6, 2026
Capital One joins finance industry layoff trend, sheds 1,100 Discover workers
Article |
Mar 6, 2026
About
Our Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More →Free Ad-Supported Streaming TV-only (FAST-only) Ad-Supported Video-On-Demand (AVOD) Viewers
by Service Provider
by FAST Provider
by Subscription OTT Provider
by Type
Source: EMARKETER Forecast, February 2026 - February 2026
Note: individuals of any age who watch videos via app or website at least once per month on FAST services (e.g., Pluto TV, The Roku Channel, Tubi) but not on the ad-supported plans of subscription OTT services (e.g., Amazon Prime Video, Disney+, Netflix)
Methodology: Estimates are based on the analysis of survey and web traffic data from research firms and regulatory agencies, sales projections, historical trends, company-specific data, and demographic and socioeconomic factors.