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Ad-Free-Only Subscription OTT Video Viewers
Ad-Supported Subscription OTT Video Viewers
by Service Provider
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Amazon Prime Video Ad-Supported Viewers
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Source & Notes
Data Table
Source: EMARKETER Forecast- February 2026 
Note: individuals of any age who watch videos via app or website at least once per month on subscription OTT services through ad-free plans only; excludes individuals who watch on the ad-supported plan of any subscription OTT service
Methodology: Estimates are based on the analysis of survey and web traffic data from research firms and regulatory agencies, sales projections, historical trends, company-specific data, and demographic and socioeconomic factors.
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