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Note: revenues generated by US-based creators from podcasts on audio-first platforms like Spotify and Apple Podcasts; includes advertising, sponsored content, platform payouts (e.g., Spotify’s ad revenue sharing program), subscriptions, and other revenue streams; includes video podcasts; excludes YouTube and traditional or digital media properties that host podcasts (e.g., Patreon); excludes ticket sales for live performances; excludes revenues generated by podcast creators working for professional organizations or distribution channels

Additional Note: US-based creators can generate revenues from audiences or brands located inside or outside of the US.

Methodology: Estimates are based on the analysis of estimates from other research firms, consumer media consumption, company reports and device adoption trends.

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