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Learn More →Ad Spending Benchmarks: Q2 2025
Forecasts and Insights for Industry, Programmatic, B2B, Out-of-Home, Audio, and In-Game Advertising
Ad Spending Benchmarks: Q2 2025
Forecasts and Insights for Industry, Programmatic, B2B, Out-of-Home, Audio, and In-Game Advertising
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Table of Contents
Key Developments in Ad Spending
Index of Benchmarks
Media Gallery
About This Report
This latest installment of our quarterly “Ad Spending Benchmarks” series helps ad buyers and sellers calibrate their spending and revenue mix against the market.
Table of Contents
Key Developments in Ad Spending
Index of Benchmarks
Media Gallery
Welcome to the Q2 2025 “Ad Spending Benchmarks.” This quarter, we take a look at the latest forecasts for industry, programmatic, B2B, out-of-home (OOH), audio, and in-game advertising. There’s a slide deck devoted to each topic that gives marketers the data they need to benchmark their own spending.
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Click here to view our full forecast for US total media ad spending.
authors
Yoram Wurmser
Contributors
- Rahul Chadha
- Director, Report Editing
- Donte Gibson
- Senior Charts Editor
- Zach Goldner
- Senior Forecasting Analyst
- Vladimir Hanzlik
- Executive Editor and SVP, Content
- Madan Kumar
- Copy Editor
- Brian Lau
- Senior Forecasting Analyst
- Penelope Lin
- Director, Data Visualization
- Cindy Liu
- Senior Forecasting Analyst
- Emma Noyes
- Graphic Designer, Data Visualization
- Oscar Orozco
- Senior Director, Forecasting
- Shelleen Shum
- VP, Forecasting
- Andrew Spink
- Senior Forecasting Analyst
- Emman Velasco
- Chart Editor
- Paul Verna
- VP, Content
- Zia Daniell Wigder
- Chief Content Officer
- Max Willens
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