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Explore our Research →Shoppers hate paying for return shipping more than any other part of the process
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Lowe’s reaches out to Gen Alpha with new rewards program for kids
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Meta faces critical questions as AI spending and regulatory scrutiny intensify
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J&J launches direct-to-consumer prescription drug site with lower cash prices
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The health and fitness industry’s future is subscription-first, not hardware-led
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Scam exposure on social platforms threatens brands
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Email is consumers’ top marketing channel, but inbox fatigue threatens ROI
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How payment providers should react to OpenAI’s Instant Checkout walkback
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Capital One joins finance industry layoff trend, sheds 1,100 Discover workers
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Learn More →Industry Ad Spending Benchmarks: Q2 2025
Forecasts and Insights for Industries
Ad Spending Benchmarks: Q2 2025
Forecasts and Insights for Industry, Programmatic, B2B, Out-of-Home, Audio, and In-Game Advertising
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About This Report
How can industry ad buyers calibrate their ad spending and budget allocations against the market, and how can media companies and solution providers assess whether their ad revenues are in line with industry trends?
Welcome to our latest edition of “Ad Spending Benchmarks.” This series provides marketers with critical data to help them benchmark their budget allocations against the market. In this deck—one of six in the series—we cover our latest forecasts for industry ad spending.
This deck covers:
- An overview of our industry ad spending forecasts as of Q2 2025
This deck can help you:
- Allocate budget for campaigns and develop media strategy (brands)
- Showcase opportunities to customers (media platforms and solution providers)
- Benchmark marketing performance (media platforms)
authors
Yoram Wurmser
Contributors
- Rahul Chadha
- Director, Report Editing
- Zach Goldner
- Senior Forecasting Analyst
- Vladimir Hanzlik
- Executive Editor and SVP, Content
- Madan Kumar
- Copy Editor
- Penelope Lin
- Director, Data Visualization
- Cindy Liu
- Senior Forecasting Analyst
- Emma Noyes
- Graphic Designer, Data Visualization
- Oscar Orozco
- Senior Director, Forecasting
- Max Willens
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