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Explore our Research →Shoppers hate paying for return shipping more than any other part of the process
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Doctors expect longer visits as parents seek clarity about pediatric vaccine guidelines
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Lowe’s reaches out to Gen Alpha with new rewards program for kids
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Meta faces critical questions as AI spending and regulatory scrutiny intensify
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J&J launches direct-to-consumer prescription drug site with lower cash prices
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The health and fitness industry’s future is subscription-first, not hardware-led
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Scam exposure on social platforms threatens brands
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Email is consumers’ top marketing channel, but inbox fatigue threatens ROI
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How payment providers should react to OpenAI’s Instant Checkout walkback
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Capital One joins finance industry layoff trend, sheds 1,100 Discover workers
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Mar 6, 2026
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Learn More →Ad Spending Benchmarks: Q4 2025
Forecasts and Insights for Total Media, Digital, Search, Retail Media, TV and CTV, and Social Network Ad Spending in the US
Ad Spending Benchmarks: Q4 2025
Forecasts and Insights for Total Media, Digital, Search, Retail Media, TV and CTV, and Social Network Ad Spending in the US
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About This Report
This is the Q4 2025 installment of our quarterly “Ad Spending Benchmarks” series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.
Our “Ad Spending Benchmarks” provide marketers with critical data to help them benchmark their own budget allocations with the market. In the Q4 2025 edition, the benchmarks focus on our latest US forecasts for total media, digital, search, retail media, TV and connected TV (CTV), and social network ad spending, with a slide deck devoted to each topic.
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authors
Yoram Wurmser
Contributors
- Ross Benes
- Senior Analyst
- Rahul Chadha
- Director, Report Editing
- Vivian Dong
- Forecasting Analyst
- Zach Goldner
- Senior Forecasting Analyst
- Kyndall Krist
- Senior Copy Editor
- Madan Kumar
- Copy Editor
- Penelope Lin
- Director, Data Visualization
- Emma Noyes
- Graphic Designer, Data Visualization
- Oscar Orozco
- Senior Director, Forecasting
- Shelleen Shum
- VP, Forecasting
- Minda Smiley
- Andrew Spink
- Senior Forecasting Analyst
- Matt Torpey
- Senior Chart Editor
- Emman Velasco
- Chart Editor
- Paul Verna
- VP, Content
- Max Willens
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