Welcome to our latest edition of “Ad Spending Benchmarks.” This series provides marketers with critical data to help them benchmark their budget allocations against the market. In this deck—one of six in the series—we cover our latest forecasts for total media ad spending.

This deck covers:

• An overview of our total media spending forecasts for Q4 2025

This deck can help you:

• Allocate budget for campaigns, develop media strategy (brands)
• Showcase opportunities to customers (media platforms, solution providers)
• Benchmark marketing performance (media platforms)