Executive Summary

The days of Asia-Pacific regularly producing double-digit growth in social network usership are over, but bright spots still abound for platforms like TikTok, Instagram, and Snapchat. In some geographies, however, there are significant challenges.

3 KEY QUESTIONS THIS REPORT WILL ANSWER:

• Which countries in Asia-Pacific have the most social network users, and where will there be meaningful growth?
• How are Facebook, Instagram, TikTok, Twitter, and Snapchat doing in the region and in individual countries, and what is the outlook for each?
• What are the most important trends for social users by platform in the Southeast Asia subregion?

WHAT’S IN THIS REPORT? Our latest forecast for social network usage in the Asia-Pacific region and inaugural estimates for Southeast Asia. We also examine user trends among the major international platforms and those in China.

KEY STAT: Facebook will have 934.3 million users in Asia-Pacific this year, more than it has in any other region. TikTok would have been closing in on Instagram for second place, but its ejection from India has made that outcome nearly impossible.