Events & Resources
Events
Register for an upcoming webinar and track which industry events our analysts attend.
Learn More →Topics
See All Topics →Latest Articles
Explore our Research →Shoppers hate paying for return shipping more than any other part of the process
Article |
Mar 6, 2026
Doctors expect longer visits as parents seek clarity about pediatric vaccine guidelines
Article |
Mar 6, 2026
Lowe’s reaches out to Gen Alpha with new rewards program for kids
Article |
Mar 6, 2026
Meta faces critical questions as AI spending and regulatory scrutiny intensify
Article |
Mar 6, 2026
J&J launches direct-to-consumer prescription drug site with lower cash prices
Article |
Mar 6, 2026
The health and fitness industry’s future is subscription-first, not hardware-led
Article |
Mar 6, 2026
Scam exposure on social platforms threatens brands
Article |
Mar 6, 2026
Email is consumers’ top marketing channel, but inbox fatigue threatens ROI
Article |
Mar 6, 2026
How payment providers should react to OpenAI’s Instant Checkout walkback
Article |
Mar 6, 2026
Capital One joins finance industry layoff trend, sheds 1,100 Discover workers
Article |
Mar 6, 2026
About
Our Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More →Global Social Network Users 2022
TikTok Rockets to No. 3 Worldwide as Most Other Platforms Settle Back to Earth
Global Social Network Users 2022
Our Inaugural TikTok Forecast, plus Developments from the Other Major Platforms
Download
Table of Contents
Executive Summary
Key Points
How Is Global Social Network Usage Changing in 2022?
What Are the Biggest Global Trends for Facebook, Instagram, Snapchat, TikTok, and Twitter in 2022?
What Does This Forecast Mean for Marketers Around the World?
Appendix
Read Next
Sources
Media Gallery
About This Report
TikTok is now the third-largest worldwide social network, according to our inaugural forecast. It will have 60% more users than Snapchat and twice as many as Twitter this year.
Table of Contents
Executive Summary
Key Points
How Is Global Social Network Usage Changing in 2022?
What Are the Biggest Global Trends for Facebook, Instagram, Snapchat, TikTok, and Twitter in 2022?
What Does This Forecast Mean for Marketers Around the World?
Appendix
Read Next
Sources
Media Gallery
Executive Summary
Two opposing developments sum up the state of social network usage in 2022: slowing global growth after unexpected pandemic gains and the rise of TikTok as a major force in social media. The intersection of these trends means that future growth for the main social platforms will come not from wooing first-time users but, increasingly, from stealing each other’s.
3 KEY QUESTIONS THIS REPORT WILL ANSWER:
- What factors are driving a slowdown in global social network user growth in 2022?
- How many users will TikTok have worldwide, and how much of a threat will it be to the rest of the Big Five: Facebook, Instagram, Snapchat, and Twitter?
- How should marketers and their agency partners adapt their social media strategies to take advantage of shifting usage patterns?
WHAT’S IN THIS REPORT? This report presents our latest forecasts for global social network users through 2025 and identifies the top usage trends for Facebook, Instagram, Snapchat, TikTok, and Twitter.
%20scale(0.100000,-0.100000)%22%0A%20%20fill=%22%23000000%22%20stroke=%22none%22%3E%0A%20%20%3C/g%3E%0A%3C/svg%3E%0A)
KEY STAT: Facebook is the leading social network by far, but our inaugural forecast reveals that TikTok is now the third-largest worldwide platform.
Social Network Users Worldwide, by Platform, 2022 (millions)
Social Network Users Worldwide, 2020-2025 (billions, % change, and % of internet users)
Top 10 Countries, Ranked by Growth in Social Network Users, 2022 (% change)
Social Network Users Worldwide, by Platform, 2022 (millions)
TikTok Users Worldwide, 2020-2025 (millions, % change, and % of internet users)
TikTok Users Worldwide, by Region, 2022 (% of internet users)
Instagram Users Worldwide, 2020-2025 (millions, % change, and % of internet users)
Social Network Users in the Middle East & Africa, by Platform, 2020-2025 (% of internet users)
Facebook Users Worldwide, 2020-2025 (millions, % change, and % of internet users)
Facebook User Growth Worldwide, by Region, 2020-2025 (% change)
Twitter Users Worldwide, 2020-2025 (millions, % change, and % of internet users)
Twitter User Growth Worldwide, by Region, 2020-2025 (% change)
Snapchat Users Worldwide, by Region, 2020-2025 (% of total)
Snapchat Users Worldwide, 2020-2025 (millions, % change, and % of internet users)
Mobile Phone Social Network User Penetration, by Region, 2022 (% of internet users)
Social Network Users in the Middle East & Africa, 2020-2025 (millions, % change, and % of internet users)
Top 10 Countries, Ranked by Social Network Users and Penetration, 2022 (millions and % of internet users)
Social Network Users Worldwide, by Platform, 2022 (millions)
Social Network Users Worldwide, by Platform, 2021-2025 (millions)
Social Network Users Worldwide, 2020-2025 (billions, % change, and % of internet users)
Top 10 Countries, Ranked by Growth in Social Network Users, 2022 (% change)
TikTok Users Worldwide, 2020-2025 (millions, % change, and % of internet users)
TikTok Users Worldwide, by Region, 2022 (% of internet users)
Instagram Users Worldwide, 2020-2025 (millions, % change, and % of internet users)
Social Network Users in the Middle East & Africa, by Platform, 2020-2025 (% of internet users)
Facebook Users Worldwide, 2020-2025 (millions, % change, and % of internet users)
Facebook User Growth Worldwide, by Region, 2020-2025 (% change)
Twitter Users Worldwide, 2020-2025 (millions, % change, and % of internet users)
Twitter User Growth Worldwide, by Region, 2020-2025 (% change)
Snapchat Users Worldwide, by Region, 2020-2025 (% of total)
Snapchat Users Worldwide, 2020-2025 (millions, % change, and % of internet users)
Mobile Phone Social Network User Penetration, by Region, 2022 (% of internet users)
Social Network Users in the Middle East & Africa, 2020-2025 (millions, % change, and % of internet users)
Top 10 Countries, Ranked by Social Network Users and Penetration, 2022 (millions and % of internet users)
authors
Debra Aho Williamson
Contributors
- Jasmine Enberg
- Senior Analyst
- Peter Newman
- Senior Forecasting Analyst
Already have a subscription?Sign In
Access All Charts and Data
Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry
Unlock Unlimited Insights with PRO+
Contact Us →
Worldwide HQ
One Liberty Plaza9th FloorNew York, NY 100061-800-405-0844
Sales Inquiries
1-800-405-0844sales@emarketer.com
* Copyright © 2026
EMARKETER Inc. All Rights Reserved.