Executive Summary

After a historically challenging 2020 and a significant recovery in 2021, the outlook for 2022 is coming into focus. With respect to the media and advertising market in Canada, we have our eye trained on five developments.

Questions this report covers:

• Will digital policy reform regain traction in Canada, bringing digital players into the regulatory purview and consumer protection measures on par with other global jurisdictions?
• To what degree will social commerce ride the wave of historic ecommerce growth in Canada?
• What impact will continued internet protocol TV (IPTV) rollout from cable companies have on connected TV (CTV) viewing and advertising?
• As food delivery crosses the chasm into the mainstream, what are the opportunities for retailers, food service companies, and grocers?
• Will digital audio advertising opportunities match up with the growing audience for streaming music and podcasts?

KEY STAT: Eighty-four percent of adults in Canada are concerned about their personal data being shared with third parties without their consent.