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Learn More →Insider Intelligence’s China Trends to Watch in 2022
More Innovation but Also More Headwinds in the World’s Largest Ecommerce Market
Insider Intelligence’s Top Trends to Watch in 2022
Our analysts, forecasters, and researchers worked together to deliver the latest trends in Insider Intelligence’s coverage areas for 2022.
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Table of Contents
Executive Summary
Introduction
Trend: China's Booming Ecommerce Growth Will Moderate More Quickly Than Expected
Trend: Alibaba's Core Ecommerce Operations Will Survive China's Anti-Monopoly Tech Crackdown
Trend: Dominant Sharing Economy and Food Delivery Players Will See Profits and Market Power Diluted
Trend: Short-Form Video Players Will Become Formidable Ecommerce Players
Trend: With the Metaverse Looming, Virtual Experiences Will Come to the Fore
Read Next
Sources
Media Gallery
About This Report
In 2022, China’s tech sector will continue dealing with a new regulatory climate, resulting in some new winners and a few familiar losers. Short-form video will make gains with commerce, and the metaverse will rear its head.
Table of Contents
Executive Summary
Introduction
Trend: China's Booming Ecommerce Growth Will Moderate More Quickly Than Expected
Trend: Alibaba's Core Ecommerce Operations Will Survive China's Anti-Monopoly Tech Crackdown
Trend: Dominant Sharing Economy and Food Delivery Players Will See Profits and Market Power Diluted
Trend: Short-Form Video Players Will Become Formidable Ecommerce Players
Trend: With the Metaverse Looming, Virtual Experiences Will Come to the Fore
Read Next
Sources
Media Gallery
Executive Summary
China is a world leader in ecommerce and digital marketing innovation. But what’s in store for China’s digital economy as retail growth slows and a new tech regulatory climate comes into play?
- As China’s economy slows down, how will ecommerce sales be affected?
- How will Alibaba recover from a regulatory crackdown by the Chinese government?
- What is the outlook for Meituan and Didi, China’s biggest players in food delivery and ride hailing, now that the government has stepped in?
- What’s next for short-form video and its standard-bearers like Douyin and Kuaishou?
- Will China win the race to commercialize artificial reality (AR) and virtual reality (VR) metaverse shopping?
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KEY STAT: Ecommerce growth in China will decline to 13.0% in 2022. After a decade of unbelievable expansion in digital shopping, China’s sales increases are expected to settle into globally normal levels going forward.
Retail Ecommerce Sales in China*, 2020-2024 (trillions and % change)
Retail Ecommerce Sales in China*, 2020-2024 (trillions and % change)
Alibaba Retail Ecommerce Sales in China*, 2019-2022 (trillions and % change)
Meituan Ad Revenues in China, 2019-2023 (billions and % change)
Douyin Users and Penetration in China, 2021-2025 (millions, % change, and % of smartphone users)
Metaverse-Related Information Technology* Spending in China, 2021-2025 (billions and CAGR)
Retail Ecommerce Sales in China*, 2020-2024 (trillions and % change)
Alibaba Retail Ecommerce Sales in China*, 2019-2022 (trillions and % change)
Meituan Ad Revenues in China, 2019-2023 (billions and % change)
Douyin Users and Penetration in China, 2021-2025 (millions, % change, and % of smartphone users)
Metaverse-Related Information Technology* Spending in China, 2021-2025 (billions and CAGR)
authors
Ethan Cramer-Flood, Man-Chung Cheung
Contributors
- Debra Aho Williamson
- Principal Analyst
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