Retail and Ecommerce Sales Benchmarks: Q4 2025

Forecasts and Insights for US Total Retail, Ecommerce, Holiday, Amazon, Grocery, Apparel, and Worldwide Sales

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About This Report
This is the Q4 2025 installment of our “Retail and Ecommerce Sales Benchmarks” series, which helps retailers and brands gauge their sales mix against the market.
Table of Contents

Our “Retail and Ecommerce Sales Benchmarks” series provides retailers with critical data to help benchmark their own sales against the market. In the Q4 2025 edition, we focus on our latest US forecasts for total retail, ecommerce, holiday, grocery, apparel, Amazon, and worldwide sales, with a deck devoted to each topic.

This report collection can help you:

  • Develop commerce strategy and benchmark commerce performance (brands and retailers)
  • Determine market sizing (brands, agencies, media platforms, solution providers)

authors

Blake Droesch

Contributors

Sky Canaves
Principal Analyst
Suzy Davidkhanian
VP, Content
Brian Lau
Senior Forecasting Analyst
Cindy Liu
Senior Forecasting Analyst
Wendy Malloy
Director, Reports Editor
Emma Noyes
Graphic Designer, Data Visualization
Naomi Rebuelta
Copy Editor
Sakina Thanawala
Copy Editor
Matt Torpey
Senior Chart Editor
Emman Velasco
Chart Editor
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