Worldwide Ecommerce Benchmarks: Q4 2025

Forecasts and Insights for Worldwide Ecommerce Sales

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About This Report
This is the Q4 2025 installment of our “Retail and Ecommerce Sales Benchmarks” series, which helps retailers and brands gauge their sales mix against the market.

Welcome to our latest “Retail and Ecommerce Sales Benchmarks.” This series provides retailers with critical data to help them benchmark their sales against the market. In this deck—one of seven in the series—we cover our latest forecasts for worldwide ecommerce.

This deck covers:

  • Our worldwide ecommerce forecasts as of Q4 2025, including breakdowns by sales channel, device, and country.

This deck can help you:

  • Develop commerce strategy (brands and retailers)
  • Benchmark commerce performance (brands and retailers)
  • Develop go-to-market strategy (vendors)

authors

Blake Droesch

Contributors

Sky Canaves
Principal Analyst
Suzy Davidkhanian
VP, Content
Brian Lau
Senior Forecasting Analyst
Cindy Liu
Senior Forecasting Analyst
Wendy Malloy
Director, Reports Editor
Emma Noyes
Graphic Designer, Data Visualization
Naomi Rebuelta
Copy Editor
Sakina Thanawala
Copy Editor
Matt Torpey
Senior Chart Editor
Emman Velasco
Chart Editor
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