This is EMARKETER’s H1 2025 “UK Ad Spending Benchmarks.” In each edition of this series, we look at the latest forecasts for total media ad spending and digital ad spending by format, device, and channel, with a deck dedicated to programmatic. Each deck in this series gives marketers the data they need to benchmark their own spending.

This report collection can help you: 

• Benchmark marketing performance, allocate budget for campaigns, and develop media strategy (brands and agencies) 
• Determine market sizing (brands, agencies, media platforms, solution providers) 

Click here to view our full forecast for UK total media ad spending.