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Explore our Research →Shoppers hate paying for return shipping more than any other part of the process
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Mar 6, 2026
Doctors expect longer visits as parents seek clarity about pediatric vaccine guidelines
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Mar 6, 2026
Lowe’s reaches out to Gen Alpha with new rewards program for kids
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Mar 6, 2026
Meta faces critical questions as AI spending and regulatory scrutiny intensify
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Mar 6, 2026
J&J launches direct-to-consumer prescription drug site with lower cash prices
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Mar 6, 2026
The health and fitness industry’s future is subscription-first, not hardware-led
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Mar 6, 2026
Scam exposure on social platforms threatens brands
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Mar 6, 2026
Email is consumers’ top marketing channel, but inbox fatigue threatens ROI
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Mar 6, 2026
How payment providers should react to OpenAI’s Instant Checkout walkback
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Mar 6, 2026
Capital One joins finance industry layoff trend, sheds 1,100 Discover workers
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Mar 6, 2026
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Learn More →UK Total Media Ad Spending Benchmarks: H1 2025
Forecasts and Insights for Total Media
UK Ad Spending Benchmarks: H1 2025
Forecasts and Insights for Total Media, Digital, Search, Display, Retail Media, CTV, Social Network, and Programmatic Ad Spending
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About This Report
This is the first installment of our “UK Ad Spending Benchmarks” series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.
Welcome to our brand-new “UK Ad Spending Benchmarks.” This series provides marketers with critical data to help them benchmark their budget allocations against the market. In this deck—one of five in the series—we cover our latest forecasts for total media ad spending.
This deck will:
- Provide an overview of our total media ad spending and revenue forecasts as of H1 2025, including breakdowns by medium, format, device, and industry.
- Help ad buyers benchmark their total media ad spending and budget allocations against the market.
- Help publishers and solution providers assess whether their total media ad revenue mix is in line with industry trends.
authors
Bill Fisher
Contributors
- Vladimir de Leon
- Chart Editor
- Diego Dell’Orco
- Eleni Digalaki
- Donte Gibson
- Senior Charts Editor
- Vladimir Hanzlik
- Executive Editor and SVP, Content
- Emma Noyes
- Graphic Designer, Data Visualization
- Naomi Rebuelta
- Copy Editor
- Heather Sprung
- Senior Editor
- Matt Torpey
- Senior Chart Editor
- Emman Velasco
- Chart Editor
- Paul Verna
- VP, Content
- Antonella Yannelli
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