US Amazon vs. Other Retailers’ Benchmarks: Q2 2025

Forecasts and Insights for Amazon and Other Retailers’ Ecommerce Sales

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About This Report
This is the Q2 2025 installment of our "Retail and Ecommerce Sales Benchmarks” series, which helps retailers and brands calibrate their sales mix against the market.
Table of Contents

Welcome to our latest “Retail and Ecommerce Sales Benchmarks.” This series provides retailers with critical data to help them benchmark their sales against the market. In this deck—one of seven in the series—we cover our latest ecommerce forecasts for Amazon versus other retailers.

This deck covers:

  • Our Amazon ecommerce sales forecasts as of Q2 2025, including breakdowns by sales channel and product category.

This deck can help you:

  • Develop commerce strategy (brands and retailers)
  • Benchmark commerce performance (brands and retailers)
  • Develop go-to-market strategy (vendors)

authors

Blake Droesch

Contributors

Suzy Davidkhanian
VP, Content
Nikolai Dineros
Donte Gibson
Senior Charts Editor
Wendy Malloy
Director, Reports Editor
Emma Noyes
Graphic Designer, Data Visualization
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