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Virtual Technology Users, by Generation
Virtual Reality
Virtual Reality Users by Age
Virtual Reality Users by Gender
Virtual Reality Users by Generation
Augmented Reality
Augmented Reality by Activity
Source: EMARKETER Forecast, March 2026 - April 2026
Note: individuals who experience virtual technology content via any device at least once per month; Gen Alpha are individuals born between 2013 and 2024; Gen Z are individuals born between 1997 and 2012; Millennials are individuals born between 1981 and 1996; Gen X are individuals born between 1965 and 1980; Baby boomers are individuals born between 1946 and 1964
Additional Note: Virtual technology (VT) immerses a user in a nonfixed, 360-degree visual environment. Users interface with different types of multimedia content via connected TVs, desktop/laptop computers, mobile devices, or headsets. Examples of VT include photos and videos (e.g., Google Earth VR), immersive gaming (e.g., Red Dead Redemption 2, Roblox), and virtual simulations (e.g., product demos, virtual showrooms). Examples of VT headsets include Apple Vision Pro, AuraVisor, HP Reverb, HTC Flow, HTC Vive, Meta Quest, and PlayStation VR.
Methodology: Estimates are based on the analysis of survey and web traffic data from research firms, historical consumer adoption and buying trends, reported company data, interviews, demographic and socioeconomic factors, and macroeconomic conditions.