Target Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Target
US Click-and-Collect Forecast 2022

US Click-and-Collect Forecast 2022

Report
Mar 09, 2022

US click-and-collect sales will maintain strong momentum over the near term, but the fulfillment method is no longer meaningfully stealing dollar volume share from delivery or from in-store purchasing.

Retail Media Networks Perception Benchmark 2022

Retail Media Networks Perception Benchmark 2022

Report
Mar 08, 2022

Here’s how ad buyers ranked the retail media networks of 11 major retailers—Amazon, Best Buy, Costco Wholesale, eBay, The Home Depot, Instacart, Kroger, Macy’s, Target, Walmart, and Wayfair—according to the attributes they value most.

Retailers look to membership programs to spur growth

Retailers look to membership programs to spur growth

Article
Mar 07, 2022

Can membership programs provide a new revenue stream for retailers? Best Buy and Walmart are taking a page from Amazon Prime and AppleCare as they build out their programs.

Amazon retools its brick-and-mortar strategy to prioritize grocery

Amazon retools its brick-and-mortar strategy to prioritize grocery

Article
Mar 04, 2022

Amazon’s freewheeling approach to brick-and-mortar is at an end: The retail giant closes stores as it focuses on boosting profitability and winning grocery market share from Walmart and Target.

Competition for workers grows, putting the onus on retailers to keep employees happy

Article
Mar 02, 2022

The tight labor market is empowering retail workers: Boosting pay can help retailers retain staff and ensure they’re providing a good customer experience.

Last-mile fulfillment is the latest priority for retailers

Last-mile fulfillment is the latest priority for retailers

Article
Mar 02, 2022

Retailers invest in last-mile fulfillment as shoppers clamor for convenience: Growing ecommerce business has led companies to revamp their brick-and-mortar footprints and adopt autonomous delivery methods.

Black History Month offers retailers an opportunity to meet unmet demand

Black History Month offers retailers an opportunity to meet unmet demand

Article
Feb 25, 2022

Black-owned brands are underrepresented on store shelves: While many retailers use Black History Month to support Black-owned businesses, addressing long-term inequities is a year-round challenge.

Amazon’s grocery business experiences growing pains

Amazon’s grocery business experiences growing pains

Article
Feb 23, 2022

Amazon’s bet on brick-and-mortar grocery has yet to pay off: A new report highlights the company’s physical retail struggles, but digital grocery remains a bright spot.

US Holiday 2021 Review and Holiday 2022 Preview

US Holiday 2021 Review and Holiday 2022 Preview

Report
Feb 23, 2022

The 2021 holiday season saw the highest retail growth in 20 years, setting the stage for a solid 2022 holiday season.

How Amazon is rethinking the grocery experience

How Amazon is rethinking the grocery experience

Article
Feb 14, 2022

Amazon Fresh is on a rapid growth curve: Grocery is a key element within Amazon’s offline push.

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Price increases wallop retailers as consumer behavior shifts

Price increases wallop retailers as consumer behavior shifts

Article
Feb 14, 2022

Price increases hit retailers and consumers hard: As inflation approaches historic highs, retailers have to decide how much of the cost can be passed on without alienating their customer base.

Payment Methods and Funding Mechanisms

Payment Methods and Funding Mechanisms

Report
Feb 08, 2022

Payments Ecosystem: Diminishing analog payment use—as well as the battle for share between entrenched electronic payment methods and emerging challengers—will intensify the battle for customer spending this year.

What’s the ‘next normal’ for retail? CEOs chime in

Article
Jan 19, 2022

Walmart, Target, and Best Buy executives look ahead: Their comments at a retail industry conference offer insight into where and how they expect consumers to shop.

Digital ad spending outlook blows past previous forecasts

Digital ad spending outlook blows past previous forecasts

Article
Jan 13, 2022

By 2024, we expect US digital ad spend to be about $65 billion higher than what we expected before the pandemic. The biggest drivers behind these larger-than-expected increases are retail media networks and connected TV.

Retail media networks hit their stride in 2021

Retail media networks hit their stride in 2021

Article
Jan 03, 2022

Brands eagerly jump on the retail media network bandwagon: As access to customer data becomes a priority for brands, retailers see an opportunity to diversify their revenue streams.

Say goodbye to open brick-and-mortar stores on Thanksgiving

Say goodbye to open brick-and-mortar stores on Thanksgiving

Article
Nov 24, 2021

Thanksgiving store closures return thanks to shifting consumer habits: Increasing online shopping and earlier deal-seeking, plus criticism over opening on Thanksgiving Day, could lead many retailers to forgo the trend for good—Target has already committed to doing so.

US Connected TV Advertising 2021

US Connected TV Advertising 2021

Report
Nov 18, 2021

Connected TV ad spending continues to expand substantially.

The top 15 US companies ranked by ecommerce sales growth

The top 15 US companies ranked by ecommerce sales growth

Article
Nov 09, 2021

Apple and Chewy will see the fastest ecommerce sales growth of the top 15 online retailers in the US this year, at 25.7% and 25.0% over 2020, respectively.

Consumers to get jump-start on holiday shopping this year

Consumers to get jump-start on holiday shopping this year

Article
Oct 19, 2021

This year’s holiday shopping season will once again kick off early with consumers motivated to avoid shipping delays and out-of-stock items.

US Holiday Shopping 2021

US Holiday Shopping 2021

Report
Oct 18, 2021

Retail sales for the 2021 US holiday season will soar as brick-and-mortar shopping returns with a vengeance and ecommerce maintains double-digit growth rates.

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