Target Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Target
How Amazon, Walmart, and Target compare in digital grocery sales

How Amazon, Walmart, and Target compare in digital grocery sales

Article
Sep 14, 2021

Walmart Inc. will outsell Amazon in the US digital grocery market this year, generating $35.38 billion in sales over the ecommerce giant’s $29.12 billion.

3 burning questions about retail and ecommerce

Article
Sep 13, 2021

More than 1,400 people registered to learn about social commerce, purpose-driven brands, and grocery ecommerce. The audience had lots of questions for our analysts. Here are three we think brands and retailers should know.

The Power of Amazon

The Power of Amazon

Report
Sep 09, 2021

When Amazon starts a new business, competitors scrap business plans and markets shudder. We examined 19 of Amazon’s divisions to help parse how the company fuels its flywheel to keep driving the virtuous cycle.

The pandemic has changed the way people shop for groceries

The pandemic has changed the way people shop for groceries

Article
Sep 03, 2021

Before the pandemic, 84% of US adults shopped for groceries in stores, but as of June 2021, that number's slipped down to 70%.

The top 5 US grocery ecommerce retailers of 2021

The top 5 US grocery ecommerce retailers of 2021

Article
Aug 25, 2021

Walmart outsells Amazon in this key category

Amazon makes a bet on department stores

Article
Aug 20, 2021

Amazon's department stores will let it offer more categories under one roof: The model gives Amazon an advantage for in-store purchases like clothing and apparel.

US retail sales propelled Target’s strong Q2 performance—but the COVID-19 delta variant might complicate H2

Article
Aug 20, 2021

The retailer saw notable sales growth as consumers returned to stores post-vaccine, and recent partnerships might continue the trend—if delta doesn’t get in the way.

Quip's VP of growth talks D2C models, podcast ads, and making a toothbrush as cool as Nikes

Interview
Aug 12, 2021

Shane Pittson is the vice president of growth at oral-care provider Quip, overseeing advertising efforts and consumer research, optimizing lifetime value and customer acquisition costs, and improving retention rates. We recently spoke with Pittson about creating buzz for a brand, gaining retail distribution, Quip's brief stint on dating apps, and more.

The leading US grocery websites don’t belong to traditional grocers

Article
Aug 02, 2021

Online grocery sales will surpass $100 billion in the US this year, per our forecast, but traditional grocers may not see as much of that spending as the major ecommerce players are.

Multichannel ecommerce sales pick up speed over nonstore retailers

Article
Jul 27, 2021

Nonstore retailers like Amazon and Wayfair, which operate solely online, are dominating the US ecommerce market.

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US Ecommerce Forecast 2021

US Ecommerce Forecast 2021

Report
Jul 08, 2021

Learn how the pandemic, the biggest disruption to consumer retail spending in recent years, impacted US retail—and how it will impact your planning for 2021 and beyond.

Target will top $18 billion in US ecommerce sales this year

Article
Jun 23, 2021

Target’s recent ecommerce growth is nothing short of extraordinary. This year, its US ecommerce sales will reach $18.64 billion—almost as much as all its US ecommerce sales from 2016 to 2019 combined.

Amazon rakes in more US ecommerce sales than the next 9 biggest US etailers combined

Article
Jun 16, 2021

Amazon’s $300 billion lead over Walmart

Prime Day preview: eMarketer’s forecast and predictions for the June sales event

Prime Day preview: eMarketer’s forecast and predictions for the June sales event

Article
Jun 10, 2021

It’s Prime Day in June. Amazon traditionally held Prime Day in mid-July but pushed the event to October last year because of the coronavirus pandemic. (The exception was India, where it took place in August 2020.) This year, Amazon will hold Prime Day on June 21–22.

Prime Day 2021 is expected to be Amazon’s biggest yet

Prime Day 2021 is expected to be Amazon’s biggest yet

Article
Jun 09, 2021

Prime Day sales will surpass $10 billion

How in-store retail is shifting in the age of 5G

How in-store retail is shifting in the age of 5G

Article
Apr 29, 2021

Amid the carnage of bankruptcies, store closures, and massive layoffs in 2020, some retail companies actually fared very well. Adjustments to supply chains, product and service bundles, stocking and inventory, and customer service have been the keys to success for big-box retailers like Walmart, Target, and Best Buy. Others, such as Apple, lululemon athletica, Nike, and Starbucks, are focusing on innovating and modifying store experiences through digital integration, frictionless shopping, and atmospherics modified for a “new normal” of social distancing and sanitization.

Amazon dominates US ecommerce, though its market share varies by category

Amazon dominates US ecommerce, though its market share varies by category

Article
Apr 27, 2021

Amazon’s US ecommerce sales will grow by 15.3% this year to $367.19 billion after a meteoric 44.1% rise in sales during 2020.

Industry Voices: Spotlight on Mint Mobile’s Aron North

Video
Apr 12, 2021

As a disruptor in the wireless provider category, Mint Mobile’s marketing culture encourages risk-taking, whether that’s choosing not to advertise in the Super Bowl or having company owner and actor Ryan Reynolds leave voicemails for customers. Watch Industry Voices, with CMO Aron North, to learn what drives its viral marketing successes and more.

7 companies driving the US click-and-collect boom

7 companies driving the US click-and-collect boom

Article
Apr 07, 2021

US click-and-collect sales more than doubled in 2020 and will sustain double-digit growth rates over the next four years, according to our latest forecast. We estimate that US shoppers spent $72.46 billion via click and collect last year, accounting for 9.1% of all ecommerce sales. This year, those figures will increase to $83.47 billion and 9.9%, respectively.

Here are the top 10 US ecommerce companies for 2021—plus 6 key takeaways from our latest forecast

Here are the top 10 US ecommerce companies for 2021—plus 6 key takeaways from our latest forecast

Article
Mar 24, 2021

Our latest forecast shows that Amazon, Walmart, and eBay will remain the top three largest ecommerce companies in the US by total sales volume, while Best Buy and Target will usurp The Home Depot and Wayfair for the No. 5 and No. 6 spots on the 2021 list, respectively.

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