Events & Resources
Topics
See All Topics →Latest Articles
Explore our Research →Shoppers hate paying for return shipping more than any other part of the process
Doctors expect longer visits as parents seek clarity about pediatric vaccine guidelines
Lowe’s reaches out to Gen Alpha with new rewards program for kids
Meta faces critical questions as AI spending and regulatory scrutiny intensify
J&J launches direct-to-consumer prescription drug site with lower cash prices
The health and fitness industry’s future is subscription-first, not hardware-led
Scam exposure on social platforms threatens brands
Email is consumers’ top marketing channel, but inbox fatigue threatens ROI
How payment providers should react to OpenAI’s Instant Checkout walkback
Capital One joins finance industry layoff trend, sheds 1,100 Discover workers
About
Impact of Tariffs on US CTV Ad Spending
Tariffs Could Slow CTV’s Momentum
Impact of Tariffs on Digital Advertising
Forecasts and Insights on Search, Social, CTV, and Retail Media Ad Spending
US President Donald Trump’s tariffs could threaten CTV’s status as one of the fastest-growing digital advertising channels. The wide-ranging effects could derail upfront negotiations, contribute to ad spending cuts, and make it more expensive to produce movies and shows. Brands and media platforms should lean on their strengths to work through adversity.
Key Question: How will tariffs affect CTV advertising?
%20scale(0.100000,-0.100000)%22%0A%20%20fill=%22%23000000%22%20stroke=%22none%22%3E%0A%20%20%3C/g%3E%0A%3C/svg%3E%0A)
Key Stat: Tariffs could reduce our 2025 US CTV ad spending forecast by up to $4.16 billion.
This report can help you:
- Develop media strategy and allocate budget for campaigns (agencies and brands)
- Showcase opportunities to customers (media platforms)
In this report, we model three potential outcomes for US social network ad spending, based on the severity of tariffs, to show how ad spending could shift.
authors
Ross Benes
Contributors
- Eleni Digalaki
- Nikolai Dineros
- Vivian Dong
- Forecasting Analyst
- Donte Gibson
- Senior Charts Editor
- Vladimir Hanzlik
- Executive Editor and SVP, Content
- Heather Sprung
- Senior Editor
- Matt Torpey
- Senior Chart Editor
- Emman Velasco
- Chart Editor
- Zia Daniell Wigder
- Chief Content Officer
- Yoram Wurmser
- Principal Analyst
Access All Charts and Data
Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry
Contact Us →
Worldwide HQ
One Liberty Plaza9th FloorNew York, NY 100061-800-405-0844
Sales Inquiries
1-800-405-0844sales@emarketer.com