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UK Ecommerce Forecast 2025
Digital Growth Slows Amid Weak Confidence and Plateauing Penetration
Ecommerce Forecasts 2025
The latest data and insights for the US, UK, Canada, Western Europe, Asia-Pacific, Latin America, and Worldwide
UK retail sales will grow modestly in 2025 amid persistent economic uncertainty and cautious consumer sentiment. Ecommerce growth is slowing as the market matures, and online penetration has plateaued. But gains will come from mobile commerce (mcommerce), Gen Z buyers, and high-performing categories like tech and beauty, while multichannel retailers are narrowing the gap with Amazon.
Key Question: What’s the outlook for UK retail and ecommerce sales in 2025 and beyond?
Key Stat: UK ecommerce sales growth will slow to 3.6% in 2025 before accelerating slightly in 2026.
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Carina Perkins
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