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About
Worldwide Retail and Ecommerce Forecast 2025 Midyear Edition
Trade Hostilities Cast a Shadow, but the Outlook Holds Steady
Ecommerce Forecasts 2025
The latest data and insights for the US, UK, Canada, Western Europe, Asia-Pacific, Latin America, and Worldwide
US-led trade hostilities in the spring and summer of 2025 created uncertainty around our Q1 worldwide retail and ecommerce sales forecasts. However, with worst-case trade war scenarios largely avoided, our original projections mostly look spot on. Retail sales will be slightly worse than we had estimated, but ecommerce will be slightly better.
Key Question: What is the updated outlook for worldwide, regional, and country-by-country retail and ecommerce sales in 2025 and beyond?
Key Stat: In 2025, retail sales will increase 1.5% in the US, 3.0% in Western Europe, and 3.8% in China. Such similar results among the three megamarkets were rare in previous decades, but they’ll be commonplace going forward.
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authors
Ethan Cramer-Flood
Contributors
- Franco Bernasconi
- Analyst
- Sky Canaves
- Principal Analyst
- Suzy Davidkhanian
- VP, Content
- Diego Dell’Orco
- Penelope Lin
- Director, Data Visualization
- Cindy Liu
- Senior Forecasting Analyst
- Natalia Ramirez
- Chuck Rawlings
- Senior Researcher
- Emman Velasco
- Chart Editor
- Julia Woolever
- Ali Young
- Senior Copy Editor and Manager of Content Operations
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