Target Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Target

5 factors driving the growth of beauty and cosmetics sales

Article
Jan 24, 2024

The beauty and cosmetics sector brought in $94.36 billion in consumer spending last year, claiming the title of the fastest-growing retail category in the US, per our The US Beauty Consumer report. With most consumers planning to boost their beauty budgets in 2024, the sector’s defiance against cautious spending habits is set to continue, driven by the enduring “lipstick effect,” the rise of dupes and Chinese-associated ecommerce giants, and more.

Gen Zs prefer self-checkout

Gen Zs prefer self-checkout

Article
Jan 18, 2024

Gen Z, millennial shoppers love self-checkout: But everyone else is divided due to concerns over ease of use and theft.

GenAI is at the top of retailers’ to-do lists in 2024

GenAI is at the top of retailers’ to-do lists in 2024

Article
Jan 16, 2024

GenAI is on the agenda for most retailers in 2024: Walmart, Target, Canadian Tire, and others are turning to the tech to boost customer and employee satisfaction.

4 retail partnerships we think could happen in 2024

Article
Jan 12, 2024

Sometimes two is better than one. Especially when trying to capture consumer attention in a world of seemingly endless options. Here are four retail partnerships we think could occur in 2024, ranked from most likely to happen (e.g., Pinterest and Ikea) to least likely (e.g., Chewy and Blue Apron), and why we think they make sense.

4 way-too-early retail predictions for the 2024 holiday season

Article
Jan 11, 2024

“Despite lingering inflation, relatively sluggish consumer confidence, and shrinking excess savings, people still pulled out their wallets for the holidays,” our analyst Zak Stambor said on an episode of the “Behind the Numbers: Reimagining Retail” podcast. Because it’s never too early to start planning for the biggest retail period, here are four predictions for the 2024 holiday season.

The Beauty Path to Purchase

The Beauty Path to Purchase

Report
Jan 11, 2024

Our primary research on US online beauty buyers shares insights into how consumers discover and purchase new beauty brands and products across channels.

Dollar General, off-price retailers continue breakneck expansion pace into 2024

Article
Jan 09, 2024

Dollar stores and off-price retailers set to once again dominate store openings in 2024: Economic uncertainty continues to fuel expansion opportunities for budget retailers.

The US Beauty Consumer

The US Beauty Consumer

Report
Jan 05, 2024

Our primary research on US online beauty buyers shares insights into the evolution of consumer habits and preferences in one of retail’s most resilient categories.

Online holiday sales rose 4.9% YoY as consumers took enthusiastic advantage of heavy discounts

Online holiday sales rose 4.9% YoY as consumers took enthusiastic advantage of heavy discounts

Article
Jan 04, 2024

Deal-seeking shoppers spent $222.1 billion online this holiday season: Elevated discounts drove spending across the electronics, apparel, furniture, and toy categories.

A look back on some 2023 retail predictions

Article
Dec 20, 2023

In January, the Retail Daily newsletter editors made four retail predictions for 2023. Some we got right (like the proliferation of Amazon Prime Day-type events) while some we missed the mark on a bit (it was not the year of AR).

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Which brands won (or lost) in 2023

Article
Dec 19, 2023

Consumer spending patterns shifted in 2023: Retailers like Walmart, TJ Maxx, and E.l.f Beauty benefited from consumers growing cost consciousness.

How retailer return policies can help—or hurt—sales goals

How retailer return policies can help—or hurt—sales goals

Article
Dec 14, 2023

A generous return policy can encourage consumer spending and inspire loyalty. On the other hand, a policy that makes it more costly or inconvenient for customers to return their items could sting a retailer’s bottom line. Here are some short- and long-term ways return policies can affect retailers, and ways to avoid charging customers a fee to cover return costs.

Holiday season check-in: How Q4 is going and what that means for the rest of the year

Article
Dec 07, 2023

Recently, both Walmart and Target have warned that consumers’ cautious spending habits may lead to a sluggish holiday season this year. Were they right to be worried? Here’s how the holiday shopping season is going so far.

Grocery, in-store pickup drive click-and-collect growth

Article
Dec 04, 2023

As consumers look for quick and convenient ways to shop, the number of click-and-collect buyers in the US will rise to 150.9 million in 2024, representing 53.1% of the population, per our December 2022 forecast.

Cyber Monday spending reaches new heights as shoppers hold out for discounts

Cyber Monday spending reaches new heights as shoppers hold out for discounts

Article
Nov 28, 2023

Shoppers spent a record $12.4 billion this Cyber Monday: The lure of heavy discounts convinced cost-conscious consumers to open their wallets.

The role of mobile apps in retail media

Article
Nov 27, 2023

Mobile apps are vital for commerce. In fact, among US smartphone users, 65.8% will use retail apps in 2024, putting the category behind only maps/navigation apps (72.8%) and weather apps (71.1%) in terms of adoption, according to our July 2023 forecasts.

3 strategies for boosting retail sales when shoppers have less to spend

Article
Nov 16, 2023

While consumer outlook is more positive than when inflation reached a 40-year high last year, the impact that shoppers face—higher retail prices, interest rate hikes, and depleted savings—may push cautious spending patterns into 2024. The key to having customers coming back in the new year is investing in unique value propositions, according to our analysts.

Walmart widens the gap with competitors as it doubles down on offering value, convenience

Article
Nov 16, 2023

Walmart’s grocery, ecommerce business powered it through another solid quarter: The retailer’s emphasis on value and convenience are helping it win market share, even as shoppers exhibit more signs of price sensitivity.

Authenticity is key: Reaching the Gen Z consumer | Sponsored Content

Article
Nov 06, 2023

Gen Z is redefining family, community, and what’s expected from the shopping journey. Brands will need to meet these driven, digital natives where they are with dynamic media experiences to capture and retain loyalty.

Retail tips for 2024: Focus on value, in-store experience

Article
Nov 06, 2023

This year was challenging for retailers as inflation kept prices high and consumers cut back on spending. But there were a few bright spots, as some in-store shopping rebounded and retail media boomed. Here’s some advice for retailers on how to use in-store experiences and retail media to their advantage.

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