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About
Generative AI for B2B Marketing
What Are the Key Use Cases for B2B Marketers?
Unlocking the Power of GenAI
Our Guide to Prioritizing Use Cases in Each Industry
Generative AI (genAI) is transforming B2B marketing by optimizing campaigns, personalizing experiences, and automating tasks—allowing marketers to focus on strategic activities. Those who integrate AI can build more sophisticated marketing workflows and support long-term marketing successes.
Key Question: What are the main use cases for genAI in B2B marketing, and how should B2B marketers prioritize them?
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Key Stat: 81% of B2B marketers are using genAI tools—up from 72% in 2023, per the Content Marketing Institute.
authors
Kelsey Voss
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- Eleni Digalaki
- Chris Keating
- Director, Research
- Kyndall Krist
- Senior Copy Editor
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- Carina Perkins
- Senior Analyst
- Heather Sprung
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- Emman Velasco
- Chart Editor
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