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Generative AI for Personalization in Consumer Payments
What Are the Key Use Cases for Payment Providers?
Unlocking the Power of GenAI
Our Guide to Prioritizing Use Cases in Each Industry
Generative AI (genAI) is making it easier than ever for payment providers to personalize the consumer purchase experience. As they plan their personalization strategies, providers need to understand the customer-facing areas where genAI can deliver the most value.
Key Question: What are the key use cases for genAI in consumer payments, and how should payment providers prioritize them?
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Key Stat: Personalized product recommendations and services are US consumers’ two most wanted innovations online, cited respectively by 47% and 45% of respondents to a Q2 2023 Klarna Insights survey. GenAI can help payment providers meet their expectations, boosting conversion.
authors
David Morris
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