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Generative AI for Search in Retail
What Are the Key Use Cases for Retailers?
Unlocking the Power of GenAI
Our Guide to Prioritizing Use Cases in Each Industry
Generative AI (genAI) has the potential to transform the shopping journey. Search tools powered by large language models (LLMs) aim to improve existing functions while introducing new ways for shoppers to discover brands and products. As genAI continues to evolve, retailers should evaluate how to incorporate the technology into their search strategies.
Key Question: What are the key use cases for genAI in retail search, and how should retailers prioritize them?
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Key Stat: AI-powered search engines are gaining traction. Per a February 2024 survey by Botify (conducted with Dynata), 41% of US consumers expressed interest in using them for online shopping.
authors
Blake Droesch
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