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Learn More →Global Media Intelligence 2025: Middle East and Africa
The Global Media Intelligence Report 2025
How Media Behaviors Are Shifting in 50 Markets Worldwide
Download
Table of Contents
What’s Inside
Middle East and Africa in Perspective
Egypt
Israel
Saudi Arabia
South Africa
UAE
Chart Overview by Country
Media Gallery
About This Report
The Middle East and Africa region continues to change as new formats attract younger and older users alike. The GMI report for the region is a deep dive into its shifting habits relating to time spent with media, media adoption, and device ownership.
Table of Contents
What’s Inside
Middle East and Africa in Perspective
Egypt
Israel
Saudi Arabia
South Africa
UAE
Chart Overview by Country
Media Gallery
What’s Inside
The Middle East and Africa Global Media Intelligence (GMI) Report includes poll results from Egypt, Israel, Saudi Arabia, South Africa, and the UAE. The polling was conducted by consumer research firm GWI in H1 2025. Click each link to view charts displaying the following metrics:
- Average time spent with media
- Video-on-demand (VOD) viewers
- Social media/messaging users
- Digital audio listeners
- TV viewers
- Traditional media users
- Vlog/influencer video viewers
- Creator membership site users
- Device ownership
- Smart TV owners
- Smartphone and tablet owners
- Internet users who are excited about AI
authors
Paul Briggs
Contributors
- Rahul Chadha
- Director, Report Editing
- Donte Gibson
- Senior Charts Editor
- Penelope Lin
- Director, Data Visualization
- Emma Noyes
- Graphic Designer, Data Visualization
- Jennifer Pearson
- VP, Research
- Ana Sazon
- Chart Editor
- Andrea Szasz
- Forecasting Analyst
- Sakina Thanawala
- Copy Editor
- Matt Torpey
- Senior Chart Editor
- Johann Valderrama
- Chart Editor
- Emman Velasco
- Chart Editor
- Jherr Daven Velasco
- Researcher
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