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Our Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More →Global Media Intelligence 2025: South and Southeast Asia
The Global Media Intelligence Report 2025
How Media Behaviors Are Shifting in 50 Markets Worldwide
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Table of Contents
What’s Inside
South and Southeast Asia in Perspective
India
Indonesia
Malaysia
Philippines
Singapore
Thailand
Vietnam
Chart Overview by Country
Media Gallery
About This Report
Short video now beats TV across South and Southeast Asia. Mobile screens rule, platforms fragment, and creator content surges—reshaping news, gaming, and shopping. See how device mix and monetization pressures vary by market.
Table of Contents
What’s Inside
South and Southeast Asia in Perspective
India
Indonesia
Malaysia
Philippines
Singapore
Thailand
Vietnam
Chart Overview by Country
Media Gallery
What’s Inside
The South and Southeast Asia Global Media Intelligence (GMI) Report includes poll results from India, Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam. The polling was conducted by consumer research firm GWI in H1 2025. Click each link to view charts displaying the following metrics:
- Average time spent with media
- Video-on-demand (VOD) viewers
- Social media/messaging users
- Digital audio listeners
- TV viewers
- Traditional media users
- Vlog/influencer video viewers
- Creator membership site users
- Device ownership
- Smart TV owners
- Smartphone and tablet owners
- Internet users who are excited about AI
authors
Paul Briggs
Contributors
- Rahul Chadha
- Director, Report Editing
- Man-Chung Cheung
- Donte Gibson
- Senior Charts Editor
- Madan Kumar
- Copy Editor
- Penelope Lin
- Director, Data Visualization
- Emma Noyes
- Graphic Designer, Data Visualization
- Jennifer Pearson
- VP, Research
- Ana Sazon
- Chart Editor
- Heather Sprung
- Senior Editor
- Andrea Szasz
- Forecasting Analyst
- Matt Torpey
- Senior Chart Editor
- Johann Valderrama
- Chart Editor
- Emman Velasco
- Chart Editor
- Jherr Daven Velasco
- Researcher
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