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Learn More →Global Media Intelligence 2025: Western Europe
The Global Media Intelligence Report 2025
How Media Behaviors Are Shifting in 50 Markets Worldwide
Download
Table of Contents
What’s Inside
Western Europe in Perspective
France
Germany
UK
Austria
Belgium
Denmark
Greece
Italy
Netherlands
Norway
Portugal
Spain
Sweden
Switzerland
Chart Overview by Country
Media Gallery
About This Report
Western Europe’s mediascape continues to change as new formats attract younger and older users alike. The GMI report for Western Europe is a deep dive into the region’s shifting habits relating to time spent with media, media adoption, and device ownership.
Table of Contents
What’s Inside
Western Europe in Perspective
France
Germany
UK
Austria
Belgium
Denmark
Greece
Italy
Netherlands
Norway
Portugal
Spain
Sweden
Switzerland
Chart Overview by Country
Media Gallery
What’s Inside
The Western Europe Global Media Intelligence (GMI) Report includes poll results from Austria, Belgium, Denmark, France, Germany, Greece, Ireland, Italy, the Netherlands, Norway, Portugal, Spain, Sweden, Switzerland, and the UK. The polling was conducted by consumer research firm GWI in H1 2025. Click each link to view charts displaying the following metrics:
- Average time spent with media
- Video-on-demand (VOD) viewers
- Social media/messaging users
- Digital audio listeners
- TV viewers
- Traditional media users
- Vlog/influencer video viewers
- Creator membership site users
- Device ownership
- Smart TV owners
- Smartphone and tablet owners
- Internet users who are excited about AI
authors
Paul Briggs
Contributors
- Rahul Chadha
- Director, Report Editing
- Bill Fisher
- Donte Gibson
- Senior Charts Editor
- Madan Kumar
- Copy Editor
- Penelope Lin
- Director, Data Visualization
- Emma Noyes
- Graphic Designer, Data Visualization
- Jennifer Pearson
- VP, Research
- Ana Sazon
- Chart Editor
- Andrea Szasz
- Forecasting Analyst
- Matt Torpey
- Senior Chart Editor
- Johann Valderrama
- Chart Editor
- Emman Velasco
- Chart Editor
- Jherr Daven Velasco
- Researcher
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