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See All Topics →Latest Articles
Explore our Research →Shoppers hate paying for return shipping more than any other part of the process
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Meta faces critical questions as AI spending and regulatory scrutiny intensify
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J&J launches direct-to-consumer prescription drug site with lower cash prices
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The health and fitness fitness industry’s future is subscription-first, not hardware-led
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Scam exposure on social platforms threatens emerging brands
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For SMBs, the killer app for LLMs is speed
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Mar 5, 2026
Discovery, agentic assistance, and retail media: What matters most to early ChatGPT advertisers
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Trust in TikTok's growth and algorithm sways after US transition
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About
Our Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More →Global Media Intelligence 2025: United States
The Global Media Intelligence Report 2025
How Media Behaviors Are Shifting in 50 Markets Worldwide
Download
Table of Contents
What’s Inside
US in Perspective
Chart Overview
Media Gallery
About This Report
US media habits show a split between heavy streaming and enduring live TV. Gaming, immersive tech, and short video add complexity, making the market both advanced and fragmented.
Table of Contents
What’s Inside
US in Perspective
Chart Overview
Media Gallery
What’s Inside
The US coverage in the Global Media Intelligence (GMI) Report includes poll results from internet user respondents in H1 2025 conducted by GWI. Click here to view the charts for these metrics:
- Average time spent with media
- Video-on-demand (VOD) viewers
- Social media/messaging users
- Digital audio listeners
- TV viewers
- Traditional media users
- Vlog/influencer video viewers
- Creator membership site users
- Device ownership
- Smart TV owners
- Smartphone and tablet owners
- Internet users who are excited about AI
authors
Paul Briggs
Contributors
- Rahul Chadha
- Director, Report Editing
- Man-Chung Cheung
- Donte Gibson
- Senior Charts Editor
- Penelope Lin
- Director, Data Visualization
- Emma Noyes
- Graphic Designer, Data Visualization
- Jennifer Pearson
- VP, Research
- Naomi Rebuelta
- Copy Editor
- Ana Sazon
- Chart Editor
- Andrea Szasz
- Forecasting Analyst
- Heather Sprung
- Senior Editor
- Matt Torpey
- Senior Chart Editor
- Emman Velasco
- Chart Editor
- Jherr Daven Velasco
- Researcher
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